WHY DID AVTEX ACQUIRE ADAPT?
This acquisition increases the level of depth our team has across the Genesys platform, and adds additional support resources for our customers as we continue to grow. Avtex will be doubling down on our investments around innovation and IP to help accelerate customer success on both the Genesys and Microsoft platforms. The Adapt team has a proven record of innovation with their numerous credit union marketplace applications (SmartApps). The valuable skillsets of Adapt’s employees will add fuel to the already impressive innovation capabilities at Avtex.
By joining Avtex, Adapt customers will now have access to even more services and support to plan and realize an overall customer experience (CX) strategy. This includes access to experts in CX consulting, teams dedicated to Dynamics CRM and the Microsoft stack, as well as a robust hosting and managed services group to fuel ongoing success.
Finally, this acquisition shows our dedication to the Genesys platform as the best-in-class for meeting customer expectations now and into the future.